Brand Monitor tracks mentions of your brand across major social platforms and the web so you can turn that chatter into testimonials.
Set your company details and keywords, then approve mentions and add them to your Wall of Love.
Set up Brand Monitor
Log in and open the dashboard.
Open the Space where you want to use Brand Monitor.
In the left sidebar, click Brand Monitor.
Click Settings in the upper-right corner.
Enter your brand details so mentions can be matched accurately:
Business Name: your official company or product name
Business URL: your main website address
Twitter Handle: your official Twitter / X handle
LinkedIn Company or Profile URL: your LinkedIn company page URL, or a LinkedIn member profile URL
YouTube Channel: your official YouTube channel URL
After you add a LinkedIn URL, you can check Only posts that tag this page or profile. When this is on, Brand Monitor only collects LinkedIn posts that tag that page or profile. Use this when your brand name is a common word. When it is off, LinkedIn still uses your keywords and skips posts from that page or profile.
Note: YouTube tracking is available on Ultimate and Ultimate+.
YouTube comments that are complaints stay in your Brand Monitor inbox so you can review them and use them in routes. Irrelevant YouTube noise is still filtered out.
Brand Monitor includes 2,000 mentions per month. You can buy extra mentions from the setup modal. Extra credits do not expire.
Add keywords to monitor — for example your company name, product line, branded hashtags, or key executive names. Save your settings to start monitoring. You can also list, add, and delete keywords from a connected agent in AI & Agents. There is no extra Settings screen for that. Keyword management still works here in Brand Monitor Settings.
Review discovered mentions. Keep or remove each one, then add keepers to your Wall of Love. LinkedIn mentions show likes, comments, and shares. New mentions can include intent tags. Older mentions stay without tags until a new scan picks them up again.
FAQ
How often does Brand Monitor pull new mentions?
After the first setup, Brand Monitor scans social channels and the web every 24 hours. New mentions appear in your Brand Monitor stream. Re-scans do not collect LinkedIn mentions that are already stored.
Can I monitor a personal LinkedIn profile?
Yes. In Settings, paste a LinkedIn company page URL or a LinkedIn member profile URL.
What does “Only posts that tag this page or profile” do?
It limits LinkedIn collection to posts that tag the company page or member profile you entered. Turn it on when a keyword also means something else, so you get fewer unrelated mentions. Turn it off to search LinkedIn with your keywords and exclude that page or profile’s own posts.
Can I monitor competitors?
The main settings focus on your brand assets. You can add competitor names or industry terms to your Keywords list to watch broader conversations.
Are YouTube complaints kept?
Yes. YouTube comments that are complaints stay in your Brand Monitor inbox so you can review them and use them in routes. Irrelevant YouTube noise is still filtered out. YouTube tracking is available on Ultimate and Ultimate+.
Do mentions include intent tags?
New Brand Monitor mentions can include intent tags. Connected agents can filter standing automation routes by those tags. A mention matches if it has any of the tags you select. Older mentions stay without tags until a new scan picks them up again. See Connect Testimonial with AI agents.
Can I review mentions from Claude, ChatGPT, Grok, Cursor, or Notion?
Yes. Connect the Space from AI & Agents. An agent can list mentions, open one, and ignore one so it leaves the discovered list. See Connect Testimonial with AI agents.
Can an agent manage Brand Monitor keywords?
Yes. After you connect the Space from AI & Agents, the agent can list, add, and delete keywords for that Space. Keyword management still works in Brand Monitor Settings. There is no extra Settings screen for this. If the connection was created before keyword tools existed, generate a new access token in AI & Agents and reconnect. New connections get the keyword tools automatically. See Connect Testimonial with AI agents.
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